our mission

empowering everyday innovators to build businesses & financial freedom.

this may seem overly simplistic or ambitious - but we see it as the most certain & important mission of our time.

there are many headwinds in our modern society exist which prevent people from achieving financial or other forms of success... but new tech like AI & web 3.0 can actually help navigate us onto the path we want to live.

our vision

we see a future where anyone can build a viable business, without an elite network, working to the bone, or doing questionable things.

these future businesses will be highly-profitable thanks to tech, but not necessarily billion-dollar-unicorns. Through augmentation and global reach many will be able to generate serious revenue with small teams, that will more easily bring financial independence for its whole team.

we're old enough to remember when the term "lifestyle business" was a dirty word, but as the dust of SaaS-era gluttony settles, we see that sustainable, attractive opportunities exist - they are not too small or too few & they are much more achievable, or even desirable, than the fabled VC-rocket ships of untold stress & exploitation.

we see a future where, across all industries including tech, people buy local more and more - even if that locale is a community of shared values or identity rather than shared geography. this mosiac of countless, diverse organizations will be the decentralization of the economy, that will champion more equitable outcomes & socially responsible practices for our collective future.

values

we’re all about empowerment - giving you the confidence and tools to own your journey. We grew up on resourcefulness, helping you make the most of what you got. And we try our best to keep it real, to help you gain clarity in a growingly noisy world.

see where you really stand

personalized, accessible founder support
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auto-organize AI content
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de-risk approach with best practices
export & integrate to third party tools
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